Too many consultancies sound the same.
Polished. Professional. Completely ignorable.
Why?
Because they lead with solutions.
"Here’s what we do."
"Here’s how we do it."
"Here’s our process, our team, our methodology..."
Yawn.
That might have worked before. But not now.
Not when every prospect has a shortlist full of competent providers.
You need curiosity.
Instead of saying “Here’s our solution,” try saying: “Here’s what we’re seeing.”
Say something so on-the-nose about their world that they stop and think:
“How the hell do they know that?”
That “they’ve bugged our office” feeling?
That’s how you get their attention.
You’re not just another option. You’re the one who gets it.
And then comes intrigue.
You’re not a “digital transformation consultancy.”
You’re a “digital acceleration partner.”
Congratulations. You’ve opened a curiosity loop.
And the brain has to close it.
Now throw in a specific, tangible result.
Not “We help optimise your ops.”
Try:
“We helped a client save 112 hours on core reporting last month.”
Very specific. Very real.
Which makes people ask: How? Why 112? Could we get that too?
And just like that, you’re in the conversation.
Not because you pushed.
But because they pulled you in.
So here’s the deal:
- Stop pitching like you’re trying to please the compliance team.
- Start speaking like someone who’s cracked the code.
- Don’t just show up with answers. Show up with understanding.
- Lead with specifics. Let them chase the story.
That’s how you build momentum.
Not through noise. Through need-to-know energy.
Got something worth talking about?
Make them need to talk to you.
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