We've taken the back bones of MEHscapology to create a positioning template that will take your value proposition from zero to hero in 11 steps.
By methodically working through persona identification, pinpointing target buyer pains, agitating motivation, crafting memorable metaphors, delineating your mechanisms, quantifying results, removing risk, perfecting your pitch, and streamlining next steps, you can earn the attention of more high-value prospects.
This comprehensive approach not only helps you stand out in a noisy marketplace, but drives home the realisation “this is for me” in your ideal customer's mind. An airtight position establishes your specialist status, commands higher fees with less price resistance, and boosts closed deals by as much as 3X.
So if your messaging fails to resonate amidst the current content overload, the 11-Step Positioning Template provides an optimal roadmap for showcasing your true differentiation and value. Let this framework guide you in winning mindshare and market share through a positioning overhaul engineered for cut-through and conversion.