How to Build a
Consultancy Client Acquisition Engine
Free 17-minute training shows you how to break through any consultancy growth ceiling for good, guaranteeing a consistent and predictable flow of new clients
Matt has produced a 17-minute video discussing the importance of consultancy positioning and differentiation in order to succeed in the marketplace, as well as the need for companies to install a “client acquisition engine” into their business. He begins by explaining the need for consultants to have a clear customer-focused positioning and differentiation strategy, rather than simply relying on the quality of their services, as this is what makes them stand out from the competition.
He then goes on to discuss the concept of a “client acquisition engine”, which he explains is a system that will help to attract and retain clients. Matt explains how this system should be set up, outlining the different steps and processes that need to be incorporated, such as market research, lead generation, and sales and marketing. He also highlights the importance of having a clear customer-focused positioning and differentiation strategy in order to succeed.
Finally, Matt provides some practical advice for consultancy leaders, outlining the steps that need to be taken in order to implement these strategies successfully. He explains the need to have a customer-centric approach, and the importance of having an effective customer acquisition engine. He also stresses the importance of having a clear positioning and differentiation strategy.