WE cALL IT MEHScApOLoGY
The term “meh” is often used to describe something that is mediocre, unimpressive, or just “okay”. And seeing as you’re here, it’s likely that “meh” is how your prospects feel when they see and hear your message. No offence.
MEHscapology is a world’s first and the only programme designed specifically to help consultancies leave poor messaging behind, and truly differentiate themselves in a marketplace cluttered with copycats.
WATcH MATT EXpLAIN
MEHScAPoLOgY IS FoRYou if you’re struggling with:
- Grabbing and retaining the attention of great-fit prospects
- Convincing prospects that your solution is superior to other consultancies
- Commanding premium prices for your services
- Scaling with steadiness or consistency
- Retaining and nurturing a relationship with your existing clients
- Healthy profit margins, as a result of competing primarily on price
WHAT WE DoN'T DoWe’re not a branding agency. We’re not about the surface level appearance of your consultancy, and we certainly couldn’t care less about your font or colour scheme. It’s important stuff, but ugly can still sell when well differentiated.
We’re also not a marketing agency. So we don’t do websites, and we won’t write your next lead generating ebook. We used to be in that space, and have plenty of great contacts, so if that’s what you’re after we’ll be more than happy to make an intro.
In fact, we do the stuff that underpins all of that. Without great positioning and a message that wows, you’re wasting your money on a makeover that no one sees or a webinar that no one attends.
pIpELINE AdDED FRoM oNE pRESENTATIoN
"The barrier to entry for consulting firms has all but disappeared over the past decade. Matt has put together the definitive guide to positioning to win in and amongst a category that’s harder than ever for potential prospects to navigate."
Jacob Dutton, Co-Founder, Future Foundry
"The team are really motivated by the new positioning - it's refreshing for them to see the company from new perspectives and this sort of pattern-interrupt is exactly what we needed. Thanks for your expert assistance - great work!"
Matt Atkinson, Chief Innovation Officer, Waymark
pRIcINg WITH ZERo pRIcE RESISTANcE
"This differentiation programme challenged our approach to language, and helped us develop new ways to articulate our offer. We repositioned our proposition and price positioning to focus on outcomes, guarantees, and value."
Anonymous (for obvious reasons), Director, Productivity Consultancy
CoMpOUNd ANNUAL GRoWTH RATE
"The TGO differentiation process unpacked and reassembled our proposition to focus on our core value and differentiators, leading to formation of a unique strap line and positioning that has underpinned our growth for the last 2 years.
NextWave has a CAGR of 185% over our first three years and our differentiated position has been a key factor in our success."
Tony Clark, CEO, NextWave