HoW
WE
WoRK

WHAT WE DoN'T Do

We’re not a branding agency. We’re not about the surface level appearance of your consultancy, and we certainly couldn’t care less about your font or colour scheme. It’s important stuff, but ugly can still sell when well differentiated. 

We’re also not a marketing agency. So we don’t do websites, and we won’t write your next lead generating ebook. We used to be in that space, so if that’s what you’re after we’ll be more than happy to make an intro.

But as the world’s only growth positioning consultancy, positioning is all that we do. Without great positioning and a message that wows, you’re wasting marketing budget on a rebrand that no one sees or a webinar that no one attends.

So, if you'd like to articulate your proposition with differentiated finesse, spend 15 minutes talking with our team at the button below.

FREqUENTLY ASKEd qUESTIoNS

What is the business case for investing in positioning and differentiation?
A well-defined position reduces buyer resistance, allows you to charge higher fees, and shortens the sales cycle. Many of our clients, including management, strategy, culture and digital transformation consultancies, have doubled their revenue, halved their sales cycles and significantly increased contract values as a result of our work.

Who are your typical clients?
Our clients are solo, micro and boutique consultancies, specialising in areas like management, strategy, culture, digital transformation and data. They often seek to differentiate themselves in a crowded market, increase their fees and secure more high-value clients.

How does your consultancy approach positioning? What’s the methodology & process?
We follow our 3D Positioning process, which starts with an in-depth analysis of the buyer-proposition match and competitive landscape. Through a co-creative process, we then craft a new market position and set of core messages designed to attract more high-value clients. The final activation phase ensures that the entire team and all marketing assets are aligned with the new positioning, presenting a consistent and compelling message to the market.

How do you help consultancies manage the risk of a failed positioning strategy?
Our co-creation process involves all key stakeholders, ensuring buy-in and alignment from the outset. We rigorously test positioning ideas against market feedback and your business strategy to mitigate risks and ensure that the final position resonates with your target audience.

What is your experience in the consultancy industry?
We have worked with a wide range of consultancies, including those in management, strategy, digital transformation and data. Our most successful clients have seen dramatic growth in revenue, faster sales cycles and increased average contract values, with far less resistance to pricing.

How do you measure the success of a positioning project?
Success is measured through tangible outcomes like revenue growth, shortened sales cycles, improved client acquisition and increased fees. Clients often report new growth opportunities within weeks of completing the positioning process.

How long does a typical engagement with your consultancy last?
Our typical engagements last between 4 to 12 weeks, depending on the complexity of the positioning challenges. During this time, we work closely with your team to ensure the final position is not only compelling but also actionable.

What sets your consultancy apart?
We differentiate on a number of core factors across your solution, language (market perception) and offer (deal structure and features). Our 3D Positioning process ensures that every aspect of your consultancy, from marketing to product development, is aligned to attract high-value clients.

What is the pricing structure for your services?
Our pricing is tiered depending on the depth and duration of the engagement. We offer packages ranging from £5k to £15k, each designed to meet different levels of complexity and support.

How do you ensure stakeholder involvement during the positioning process?
We engage all key stakeholders from the start, ensuring their input and buy-in throughout the process. This helps create a final position that not only resonates with the market but is fully supported by your team.

How do you approach resistance to change during and after the intervention?
We address resistance through a transparent co-creation process and quick wins that demonstrate the value of the new positioning. Our activation phase also ensures that the entire team is aligned and confident in the new direction.

What ongoing support do you offer after the initial positioning work?
We provide ongoing tactical guidance to ensure that your new positioning remains relevant and actionable. We also offer support through the final activation phase, helping you realise new growth opportunities within weeks.