HoW
WE
WoRK
PoSITIoN FoR gRoWTH
Position for Growth is a world’s first and the only programme designed specifically to help consultancies differentiate themselves in a marketplace cluttered with copycats, and articulate their proposition in a consistent, compelling and hugely attractive way.
WATcH MATT EXpLAIN
PoSITIoN FoR gRoWTH IS FoR
You if you’re struggling with:- Being unable to articulate the value you and your consultancy offers
- Grabbing and retaining the attention of great-fit prospects
- Convincing prospects that your solution is superior to other consultancies
- Commanding premium prices for your services
- Scaling with consistency
- Retaining and nurturing relationships with existing clients
- Less-than-healthy profit margins, as a result of competing on price
THE 3d PoSITIoNINg PRoCESS
dISCoVER
dIFFERENTIATE
dEPLoY
dISCoVER
dIFFERENTIATE
dEPLoY
pRIcINg WITH ZERo pRIcE RESISTANcE
"Clearly defining and communicating the company's value proposition has helped align and motivate the internal team, especially the newer employees. The clarity we gained on our messaging, and our unique process was invaluable."
Doug Dedman, President, DBM Systems
CoNVERSIoN RATE
"The team are really motivated by the new positioning - it's refreshing for them to see the company from new perspectives and this sort of pattern-interrupt is exactly what we needed. Thanks for your expert assistance - great work!"
Matt Atkinson, Chief Innovation Officer, Waymark
CoMPoUNd ANNUAL GRoWTH RATE
"The TGO differentiation process unpacked and reassembled our proposition to focus on our core value and differentiators, leading to formation of a unique strap line and positioning that has underpinned our growth for the last 2 years.
NextWave has a CAGR of 185% over our first three years and our differentiated position has been a key factor in our success."
Tony Clark, CEO, NextWave
pIpELINE AdDED FRoM oNE pRESENTATIoN
"The barrier to entry for consulting firms has all but disappeared over the past decade. Matt has put together the definitive guide to positioning to win in and amongst a category that’s harder than ever for potential prospects to navigate."
Jacob Dutton, Co-Founder, Future Foundry
WHAT WE DoN'T Do
We’re not a branding agency. We’re not about the surface level appearance of your consultancy, and we certainly couldn’t care less about your font or colour scheme. It’s important stuff, but ugly can still sell when well differentiated.
We’re also not a marketing agency. So we don’t do websites, and we won’t write your next lead generating ebook. We used to be in that space, so if that’s what you’re after we’ll be more than happy to make an intro.
But as the world’s only growth positioning consultancy, positioning is all that we do. Without great positioning and a message that wows, you’re wasting marketing budget on a rebrand that no one sees or a webinar that no one attends.
So, if you'd like to articulate your proposition with differentiated finesse, spend 15 minutes talking with our team at the button below.