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PoSITIoN FoR gRoWTH

Position for Growth is a world’s first and the only programme designed specifically to help consultancies differentiate themselves in a marketplace cluttered with copycats, and articulate their proposition in a consistent, compelling and hugely attractive way.

WATcH MATT EXpLAIN

 

PoSITIoN FoR gRoWTH IS FoR

You if you’re struggling with:
  • Being unable to articulate the value you and your consultancy offers
  • Grabbing and retaining the attention of great-fit prospects
  • Convincing prospects that your solution is superior to other consultancies
  • Commanding premium prices for your services
  • Scaling with consistency
  • Retaining and nurturing relationships with existing clients
  • Less-than-healthy profit margins, as a result of competing on price
Our process
 

THE 3d PoSITIoNINg PRoCESS

dISCoVER

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The first step is to delve deep into your buyer's world, understanding their challenges, needs, and aspirations. We also map the competitive landscape in your sector, pinpointing prevalent language and positions. This foundation ensures we craft a distinct stance for you, setting you apart in subsequent stages of our journey.

dIFFERENTIATE

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This stage is where the real magic happens. In 'Differentiate', we unveil six powerful strategies to set your consultancy apart, without resorting to price wars or high-tech gimmicks. While we introduce all six, mastering just one can redefine your edge and generate a torrent of attention. 

dEPLoY

3d-positioning-deploy
In the final phase, we help to activate your distinct positioning, crafting compelling messages that captivate ideal buyers wherever they engage. You'll emerge with a Positioning Proclamation - a handy guide - and a strategically deployed message across all prospect touchpoints, complemented by a swift activation campaign.
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pRIcINg WITH ZERo pRIcE RESISTANcE

"Clearly defining and communicating the company's value proposition has helped align and motivate the internal team, especially the newer employees. The clarity we gained on our messaging, and our unique process was invaluable."

Doug Dedman, President, DBM Systems

CoNVERSIoN RATE

"The team are really motivated by the new positioning - it's refreshing for them to see the company from new perspectives and this sort of pattern-interrupt is exactly what we needed. Thanks for your expert assistance - great work!"

Matt Atkinson, Chief Innovation Officer, Waymark

CoMPoUNd ANNUAL GRoWTH RATE

"The TGO differentiation process unpacked and reassembled our proposition to focus on our core value and differentiators, leading to formation of a unique strap line and positioning that has underpinned our growth for the last 2 years.

NextWave has a CAGR of 185% over our first three years and our differentiated position has been a key factor in our success."

Tony Clark, CEO, NextWave

pIpELINE AdDED FRoM oNE pRESENTATIoN

"The barrier to entry for consulting firms has all but disappeared over the past decade. Matt has put together the definitive guide to positioning to win in and amongst a category that’s harder than ever for potential prospects to navigate."

Jacob Dutton, Co-Founder, Future Foundry

BooK A
PoSITIoNINg PRIMER

Interested in seeing how your consultancy
stacks up in the positioning stakes?
Book a 15-minute call with our team.

WHAT WE DoN'T Do

We’re not a branding agency. We’re not about the surface level appearance of your consultancy, and we certainly couldn’t care less about your font or colour scheme. It’s important stuff, but ugly can still sell when well differentiated. 

We’re also not a marketing agency. So we don’t do websites, and we won’t write your next lead generating ebook. We used to be in that space, so if that’s what you’re after we’ll be more than happy to make an intro.

But as the world’s only growth positioning consultancy, positioning is all that we do. Without great positioning and a message that wows, you’re wasting marketing budget on a rebrand that no one sees or a webinar that no one attends.

So, if you'd like to articulate your proposition with differentiated finesse, spend 15 minutes talking with our team at the button below.