.svg "20230926_tgoLogo (2)")
Let’s face it: consulting can be a bit of an enigma. The events, the jargon, the sea of sharp(ish) suits - it can all feel a little overwhelming. But behind the buzzwords and boardrooms lies a simple truth: consulting is about people. And when you leverage your consulting network effectively, you unlock opportunities that drive growth in ways you never imagined.
Peer networks - The unsung heroes of growth
One of the most powerful roles your consulting network plays is connecting you with peers who complement your capabilities. Strategic partnerships born from these networks can help you tackle larger opportunities, co-pitch for big projects or fill gaps in your service offerings.
Consider this: you specialise in strategy, and you connect with a consultancy excelling in implementation. By teaming up, you present a stronger proposition to clients, addressing their needs holistically and standing out in competitive pitches. Peer networks like The Consultancy Growth Network are ideal for forging these win-win collaborations.
Referrals - The conversations you're not part of
Networking events aren’t just about who you meet - they’re about who talks about you after. When done right, your consulting network becomes your greatest advocate, generating referrals through organic conversations.
So, how do you ensure they remember you? The answer lies in clarity. Define your unique value proposition - what makes you stand out in the consulting landscape - and distil it into a succinct, memorable message. When your network encounters someone with a relevant challenge, they’ll immediately connect the dots and refer you.
Positioning - Be memorable, not forgettable
In a room full of consultants, standing out can feel like a Herculean task. That’s where positioning comes in. By defining your role in the market and crafting a message that resonates, you ensure your network not only remembers you but also understands the specific opportunities you’re perfect for.
Ask yourself:
- How do I define my unique value proposition?
- What language can I use to make it easy for others to describe my consultancy?
Once you’ve nailed this, you’ll leave every event with connections who can clearly articulate your value to others.
Leverage social media for networking opportunities
Networking doesn’t stop when the event ends. Platforms like LinkedIn are invaluable for staying connected and turning casual conversations into lasting relationships.
Engage with your network’s posts, share valuable insights and showcase your expertise. Social media is your chance to keep the conversation going and position yourself as a trusted voice in the consulting space. It’s not just about likes or comments - it’s about being discoverable, and staying top of mind when opportunities arise.
Networking without follow-up is like planting seeds but never watering them. To keep connections alive, follow up effectively:
- Personalise your message: Mention specific details from your conversation to show genuine interest.
- Provide value: Share an article, resource or insight that aligns with their interests or challenges.
- Stay consistent: Regularly check in without overloading their inbox.
A thoughtful follow-up turns acquaintances into advocates, ensuring your consulting network becomes a steady source of opportunities.
The quality of your network equals the quality of your opportunities
Not all networks are created equal. The calibre of the consulting network you engage with directly impacts the scale and quality of opportunities you encounter.
Focus on networks aligned with your goals, values and expertise. The right group - be it industry-specific or cross-functional - offers not just connections but also the credibility and collaboration needed to grow your consultancy.
Final thoughts
Leveraging your consulting network isn’t just about mingling at events or collecting business cards. It’s about building meaningful relationships, defining your unique value and creating a ripple effect that drives growth.