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Tired of blending into the crowd? Want your consultancy to captivate potential clients and stand out from cookie-cutter competitors? Then it’s time to spotlight what makes you exceptional. We’re talking next-level amplification of your differentiation, from megaphone shouting to neon sign flashing in a competitive market.
In the congested consultancy space, failing to differentiate is failing, period. If your messaging and offerings mirror the average consultancy down the street, you’ll fade into the background like the paint on their walls.
At Total Growth Ownership, we’ve perfected the art and science of carving out a unique positioning in a sea of sameness. How? By zeroing in on the elements that set you apart and broadcasting them far and wide through your messaging, services, and stories. Ready to learn how it’s done? Read on.
Create signature services
Start by identifying your consultancy’s proprietary approaches, frameworks, or methodologies. These are your flagship offerings; the things only you can deliver. For us, it’s our acclaimed MEHscapology programme – a process for helping clients achieve “category of one” status by addressing common positioning and messaging challenges in an innovative way.
When you have signature services defined, promote them aggressively. They should take centre stage in your marketing. Why? Because they prove you provide value competitors simply cannot replicate. Signature services convert your consultancy from replaceable to indispensable.
Spotlight your success stories
Now comes the fun part – collecting and leveraging client success stories stemming directly from your distinct approaches. For every consultancy we’ve guided to a category-dominating position through MEHscapology, we gather a detailed case study of the results that have been achieved since improving their positioning. These are infinitely more powerful than generic testimonials; they offer tangible proof that our methods work.
Some examples of our client's quantifiable results:
Software consultancy:
Delivering working software and removal of integration risks in 10 weeks
Design acceleration consultancy:
Delivering a new operating model with a case for change in 90 days
Social health consultancy:
Delivering an x-ray vision of pathway performance and the evidence based prescriptions to cure it in 30 days or less
When customers and prospects see how your differentiation drives market-leading outcomes for clients in their industry, you become the obvious choice. So gather those stories and amplify them across your website, proposals, and anywhere else you interface with buyers. Let your stellar results be a neon “this way” sign ushering ideal clients to your door.
Protect your points of differentiation
In a realm where imitation persists, vigilant IP protection is non-negotiable. So trademark your frameworks, licence your logos, and safeguard anything proprietary. Here at Total Growth Ownership, our MEHscapology programme and all core consulting assets are legally shielded from duplication.
Locking down your points of differentiation does two things: it prevents copycatting, and it builds exclusive prestige around your offerings. When buyers know your solutions are one-of-a-kind, accessed only by an elite few, you enlarge your positioning and add client allure.
Call us for category-crushing consultancy positioning
If you seek to refresh your differentiation, supremacy starts here. Book a 15-minute Positioning Primer with Matt to initiate your positioning overhaul and finally amplify what exclusively sets you apart.
With laser-focused enhancement of your differentiation, your consultancy can captivate attention, dominate your niche, and ascend to celebrity status within your space. Now let’s get you noticed!
