MEHducation

The top 11 marketing & sales experts for consultancies... in the world

Written by Matt Hodkinson | Nov 14, 2023 3:17:43 PM

With the consulting industry more competitive than ever, finding the right marketing and sales partners to grow your consultancy is crucial. But with so many agencies touting their expertise, it can be overwhelming to know where to start.

That's why we've compiled this list of the top consultancy marketing and sales experts in the world. These agencies and experts have demonstrated their ability to deliver results specifically for consulting firms, no matter the size or speciality. From crafting strategic positioning to implementing digital marketing campaigns, these experts have the knowledge and experience to take your consultancy to the next level.

We've highlighted key benefits, client successes, and additional resources so you can get a well-rounded view of what these experts offer. Use this list as your guide to finding the right fit for your consultancy goals. With the help of these talented agencies, you'll be well on your way to growth and profitability.

 

1. SBR Consulting

SBR Consulting is a specialist global consultancy that focuses on growth and revenue acceleration. With two decades of experience and a track record of working with 800 clients, they're here to help consultancies transform and amp up their revenue game.

To make the most of what SBR Consulting offers, check out their bespoke business development programmes. These programmes are designed to fit with your specific needs and are rooted in a strong understanding of your business's strategy and goals. This will help you manage your sales pipeline more efficiently, improve conversion rates, and reduce sales costs.

SBR Consulting is no small fish in the industry pond. They've steered businesses towards long-term prosperity and growth, with results like an 80% boost in sales, 50-60% growth in just 2-3 years, and a leap in average deal size from £22,000 per annum to over £40,000 in just 3 years.

 

2. Create Engage

Led by the experienced Nick Synnott, their team is a blend of digital and social marketing professionals, content creators, and campaign strategists, all working together to help consulting firms navigate the complexities of digital marketing. 

Create Engage excel at what they do. Their services include crafting digital content strategies, comprehensive digital marketing, ROI-centric campaigns, podcast creation, and website design.

By embracing their full-service digital marketing offering, consultancies can turn their strategic vision into clear, effective marketing plans, boosting brand visibility and ROI. 

Grab their free eBook, packed with marketing insights, techniques and tactics to enhance your consultancy's growth.

 

3. Peter and Paul

Based in Sheffield, Peter and Paul is a creative studio that produces multidisciplinary design, branding, and strategy for the physical and digital world. With a focus on branding and identity, they help consultancies craft distinct, memorable brands that capture their unique value.

Peter and Paul recently rebranded our entire visual identity, making us less 'meh'. The results speak for themselves: a cohesive, polished brand that better communicates our positioning and resonates with our target clients.

To see examples of Peter and Paul's work, check out their Instagram page @peter_and_paul. Their portfolio showcases their knack for blending strategy and design to develop brands that stand out in a crowded marketplace.

 

4. Consulting Success

Consulting Success is a mentorship hub for consultants at all stages, from budding beginners to seasoned experts. They offer a range of programmes, including the Clarity Coaching Program and Momentum Implementation Program, meticulously designed to propel your consultancy journey.

With over two decades of hands-on experience in consulting, the Zipursky Cousins have an illustrious history of delivering tangible results to a global clientele.

Their tailored programmes are a goldmine of tried-and-true strategies, focused on shaping a profitable, scalable, and strategic consulting business. Whether you're chasing your first clients or aiming to take your consultancy to the six-figure realm, their programmes serve as your roadmap.

Learn strategies to land more clients and grow your business with their free Consulting Blueprint.

 

5. Client Friendly

Client Friendly provides a structured pathway for firms, offering a mix of marketing strategy formulation, creating client journeys, and crafting strategic narratives. This is all tied together with practical marketing planning and execution processes.

They offer customised programmes that match with consultancy's specific goals, whether seeking growth, marketing improvements, or exit planning.

Their expertise spans across marketing strategy and strategic planning, client journey and design, and more, making them a formidable force in the consultancy marketing arena.

Check out their podcast, unbillable hours, which provides real-world expertise on highly effective marketing and business development for professional services firms.

 

6. The Visible Authority

Spearheaded by the experienced Luk Smeyers, The Visible Authority is tailored towards metamorphosing mid-sized, owner-led consultancy firms into high-performing players in the industry. 

With Luk's rich 20-year consulting background including notable roles at Nielsen Consulting, iNostix, and Deloitte, his consultancy is rooted in a profound understanding of the market's rapid evolution.

Clients are invited to a comprehensive assessment and detailed evaluation of their current stance, leading to a co-created roadmap for enhancement aligning with their unique ambitions. The journey doesn’t end there; implementation guidance over an extended period ensures reassurance and maximised benefits of the consultancy services, propelling firms towards their envisioned success.

Gain insights into the consultancy world by reading blog posts on the website, and subscribe to Visible Authority's newsletter for bi-weekly updates delivered to your inbox.

 

7. Intero Advisory

With over a decade of experience, Intero Advisory has become a linchpin in enhancing LinkedIn presence for both individuals and businesses. They've assisted thousands of business professionals and over 800 companies worldwide in refining their LinkedIn strategies.

Intero Advisory excels in unearthing the potential of professional networks to bolster business performance through its Intero Insight service. Their Strategy + Playbook zone zeroes in on deliberate LinkedIn engagements for enduring outcomes. They provide bespoke, engaging training to align strategies with industry best practices, and enhance LinkedIn profiles and company pages to fuel business development.

With their motto of "It's Business, Not Social™," Intero Advisory guides consultancies towards more efficient and results-oriented LinkedIn efforts.

Intero founder Colleen McKenna’s book “It's Business, Not Social™”  provides additional tips and strategies for maximising LinkedIn.

 

8. CMAP

CMap provides a tailored unified platform for consultancies that streamlines processes and connects CRM, operations, and finance to provide clarity in growth, profit, people, strategy, and finances.

CMap offers specialised features to support consultancies including resource management for optimal project staffing, project accounting for confident financial decisions, CRM to maximise pipeline potential, and reporting and dashboards to turn data into actionable insights.

With users in over 60 countries managing over $9 billion of projects, they have a substantial footprint in the industry. They offer a simple, intuitive, user-friendly software solution that transforms complex processes, catering to architects, engineers, consultants, life sciences companies, and accountants worldwide.

Check out their blog article with tips on how to weather the consultancy storm during an economic downtown. 

 

9. Boutique Consulting Club

Boutique Consulting Club caters to the unique challenges faced by micro consultancy founders and partners. Their goal is to support sustainable growth, improve financial performance and security, and help regain control of time.

The Club lays out a banquet of benefits through engaging programmes like Boutique BizDev Breakthrough (BBB) to tackle limiting factors, Total Consultancy Tuner (TCT) for a systematic growth audit, and a 6-month bespoke advisory programme. A cherry on top is their exclusive membership, opening doors to specialised content, priority workshop seats, networking soirées, curated service providers, and a continuum of support through coaching and group training sessions.

Their prowess lies in their specialisation, targeting consultancies with revenues between $150,000 to $750,000, and meticulously addressing a compendium of 20 common challenges ranging from marketing strategy concoction to client retention and professional network cultivation. 

Find out more about The Boutique Consulting Club here.

 

10. Total Growth Ownership

What? We couldn’t write a blog that lists our top marketing and sales experts for consultancies without including ourselves!

In short, we know how to help your consultancy find its sweet spot in the market. You want to be the one that people remember, right?

We're all about polishing up your messaging until it shines. No more "meh" factor; we want your prospects to be seriously impressed.

Our programme can be delivered remotely, in-person or for you, with all methods following our 3D positioning process:

  1. Discover: We dive deep to understand what makes your consultancy unique.
  2. Differentiate: We wield our strategic prowess to set you apart, without resorting to price wars or gimmicks.
  3. Detonate: We help you activate that distinct positioning and craft messages that resonate with your ideal clients.

For any consultancy that feels even just a little bit ‘meh’, our MEHscapology programme provides a pathway to standing out for the right reasons. Our guided process enables consultancies to clearly define their tangible solutions, take competitors off the table, and sculpt a distinct brand position that wins attention and engagement.

To find out how your consultancy’s positioning stacks up, and to get customised tips for improving it, take our 3 minute diagnostic -  The Growth Positioning Diagnostic.

 

11. The Consultancy Growth Network

Before we go! If you’ve made it this far, it’s likely you’re looking for marketing and sales experts. Besides this blog, a great place to start looking is to speak with the team at The Consultancy Growth Network. With nearly 300 boutique and founder-led consulting businesses ranging from £500k to £30m in revenue, the network is tailored for consultancy leaders who want to connect, share knowledge, and form partnerships with like-minded professionals. 

If you lead a boutique consultancy and want to immerse yourself in a community focused on driving growth, book a call with Luke to learn more about membership benefits.