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"This is so ******* good! MEHscapology is up there with (and even ahead of) the very best books I've read on the topic of positioning; and I've read them all" - Jon Street, Business Strategist and Innovation Consultant

 

gRAB YoUR CoPY oF
MEHScApoLOgY ToDAY

 

WHAT IS MEHScApoLOgY?

MEHscapology is the step-by-step blueprint to transform your "carbon copy" B2B company into a growth machine. By focusing on differentiation and positioning, you'll be commanding a market position that renders competition irrelevant by creating un-turn-downable offers.

 

WHAT CAN MEHScApoLOgY Do FoR YoU?

Break free from sameism: Escape the trap of looking and sounding like the competitors within your industry.

Banish MEHsagging: Bid farewell to bland, boring and overused language in the B2B space.

Conquer tumbleweed outreach: Say goodbye to being ghosted in your inbox.

Master full differentiation: Unleash the power of six full-proof strategies to achieve unparalleled uniqueness.

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YoU DoN'T NEEd MoRE MARKETINg

If there's one thing to take away from the book, it's that YOU DON"T NEED MORE MARKETING! A fully optimised and differentiated position has the power to unlock the potential of any lead channel.

The book follows a logical and psychologically-informed process, rather than intangible or heavily creative marketing.

Learn how to achieve a rock-solid market position by:

❌ NOT resorting to cold outreach tactics

❌ NOT relying on constant content creation

❌ NOT constantly benchmarking against competitors

"In MEHscapology, Matt has gone DEEP into the mechanics of positioning and differentiation; providing not just theory, but a solid no-fluff roadmap to achieving "world only" status for your company. In a busy online world, you must stand out and get focused - and this book will help you make that happen." - Austin Netzley, Author and Founder of 2x

STILL HAVE qUESTIoNS? WE'VE GoT YoU CoVEREd!

Is MEHscapology right for me? Absolutely! If you're in the B2B sector and are keen to stand out from the crowd, this is the book for you.

Can I really achieve full differentiation? Indeed you can. MEHscapology provides you with a practical roadmap to carve out your unique space in the market.

Is this another marketing fad? Far from it. MEHscapology is the result of 13 years of extensive experience and success in the B2B sector. It's a proven, sustainable approach to business growth.

 

REAdY FoR TRANFoRMATIoN?

Take the first step toward explosive growth and position your B2B company for unrivalled success. Grab your copy of MEHscapology today and unlock the secrets to creating a rock-solid market position that captivates your ideal clients.

"In this book, Matt has put together the definitive guide to positioning to win in and amongst a category that's harden than ever for potential prospects to navigate." - Jacob Dutton, Co-founder and CEO, Future Foundry

  • Smiling reader holding up MEHscapology book, written by Matt Hodkinson
  • Reader of MEHscapology (written by Matt Hodkinson) holding book by the poolside
  • Happy customer receiving their MEHscapology book in the post

A PERSoNAL NoTE FRoM THE dIFFERENTIATIoN doN...

MEHscapology isn't just a book; it's the culmination of my 13-year journey assisting over 200 businesses to reach their peak potential. It's the wisdom distilled from these experiences, delivered to you for your success. Welcome to the MEHscapology revolution.

With MEHscapology, you don't just stand out; you become unforgettable. Begin your journey towards differentiation right here. Don't just exist as a business. Be THE business. With MEHscapology, it's within your reach.

Breathe life into your business and bid goodbye to the MEH.

Rest assured, there are no strings attached and no hidden tricks. You won't find yourself enrolled in any trial or monthly programme.

If you've scrolled this far...

I really hope you find the nuggets of wisdom in this book useful. I'm sharing them with you not just because I believe in their value, but because I hope they spark an interest in you to team up with me and my company.

Think of this book as an invitation, the first step in our journey together towards success.

Trust me, the best is yet to come!

Matt