The expertise apocalypse is here

There’s an expertise apocalypse unfolding - and most consultancy leaders don’t even see it happening.

Because it’s not a lack of experience that’s killing pipelines.

It’s the collapse of perceived value.

Buyers aren’t short on options.

They’re drowning in them.

Senior teams, slide decks, shiny frameworks… every agency, consultancy and advisor is yelling, “Pick me!”

But trust has eroded. Attention is fractured.

And the old tricks - referrals, credentials, building relationships - just aren’t cutting through like they used to.

Consultancy isn’t dead.

But the way consultancy is bought, sold, and valued?

That’s changed for good.

So what do most consultants do?

They panic.

They hit “post” on more half-hearted content.

Fire off more cold DMs.

Or worse - they pull back. Delay the work.

Hope that “things pick up soon.”

Spoiler: they won’t.

Because when value collapses, effort isn’t enough.

The ones who survive - and thrive - don’t just work harder.

They go beyond generic differentiation.

They:

• Narrow their narrative until they’re known for one sharp, desirable outcome
• Productise their offer so it’s easy to understand, easy to buy and easy to justify
• Structure for speed so clients hit traction fast - not buried in diagnostics and decks

So here’s the real question:

Are you still trying to out-effort a market that’s stopped listening?

Or are you building something too clear, too compelling, and too valuable to ignore?

Your move.