Our approach vs. the try-hards: Revealing our differentiation strategy

At Total Growth Ownership, we’re not just another marketing agency trying to sell you outdated, see-what-sticks marketing strategies. We’re not even a marketing agency. In fact, we’re the bit before you engage with a marketing agency (more on that later). Instead, we take a radically different approach rooted in our proprietary “MEHscapology” methodology – focusing first on nailing down six core methods of differentiation before even thinking about diving into marketing tactics.

You see, most agencies out there take a rushed “ready, fire, aim” approach – quickly creating content, running campaigns, and blasting social media without ensuring a solid foundation for their clients. The result? Messaging that blends into the background, completely misses the mark, or worse, repels prospects to your competitors.

MEHscapology flips this model upside-down. Before pulling the trigger on marketing, we help you zero in on what makes you distinct, relevant, and compelling.

Setting you up for marketing success

Think of positioning and differentiation as “pre-marketing”. The bit that sets the stage for ongoing impact, to ensure that every piece of content you put out stems from messaging that is undisputedly and unmistakably YOU.

The result is positioning with relevance, context and purpose – helping you truly stand apart so your content resonates deeper, your campaigns drive real results and most crucially, you engage your ideal clients.

Locking in your unique value

Our MEHscapology process dives deep into three key areas:

• Clearly articulating your solution and the tangible outcomes it drives: We help you move beyond generic claims and clarify exactly what your service does, the concrete results it produces, and how it solves your client’s problems. This brings specificity and tangibility to set you apart.
• Crafting resonant messaging that grabs attention amidst the noise: In an overloaded marketplace, messaging that stands out is crucial. We work with you to develop positioning and language that doesn’t just describe what you offer, but tells a compelling story that draws your audience in.
• Ensuring cohesion across all touchpoints between you and clients: Consistency builds credibility and reinforcement. We ensure that at every step of the customer journey the differentiation story remains strong, boosting retention.

This grounds your marketing in authentic, intentional core differentiators rather than the superficial, scattershot efforts.

We go beyond surface-level positioning

Here’s what sets us apart from the marketing agencies you’ve thought about, or are currently, working with: our differentiation strategy is never one-size-fits-all. We roll up our sleeves, immersing ourselves in what you offer, who you serve, what makes you tick, and where you want to go.

This allows us to craft targeted positioning tailored exactly to your consultancy – celebrating your distinct story, voice, qualities and challenges. 

The proof of the pudding is in the eating

Our approach has yielded dramatic results that prove why positioning your differentiated message should come first:

• Close bigger deals - £500k deal closed in less than 4 months
• Generate pipeline - Multiplied value of sales pipeline by 6X in 90 days
• Reduce price resistance - Increased pricing by 10X with zero resistance
• Attention from perfect-fit buyers - Booked a meeting with Meta the day after

If you’re up to the challenge of beating these, let's chat about how MEHscapology can help reveal and leverage your unique value.