Grab the attention of more great-fit clients, by fixing the TRUE cause of pipeline pain

Differentiate in a Day is a one day programme that gives you the clarity, coaching and support necessary to completely differentiate your business, and to become "the world's only", in one day.

Who it's for

Differentiate in a Day is for you if you're a leader within a consultancy, with revenues of at least £50,000/month. If this is you, you might be struggling with:


• Grabbing and retaining the attention of great-fit decision makers

• Convincing prospects that your solution is superior to other consultancy firms

• Juggling marketing and sales with delivery, or installing a low maintenance "new business engine" into the business

• Knowing what to spend on marketing, or who you first marketing hire should be (and at what level)

• Positioning your consulting firm as the only option, in competitive and RFP situations

• Finding a marketing advisor that understands the consultancy landscape, and what it takes to win clients consistently

Differentiate in a Day is for you if you're a leader within a consultancy, with revenues of at least £50,000/month. If this is you, you might be struggling with:

  • Grabbing and retaining the attention of great-fit decision makers
  • Convincing prospects that your solution is superior to other consultancy firms
  • Juggling marketing and sales with delivery, or installing a low maintenance "new business engine" into the business
  • Knowing what to spend on marketing, or who you first marketing hire should be (and at what level)
  • Positioning your consulting firm as the only option, in competitive and RFP situations
  • Finding a marketing advisor that understands the consultancy landscape, and what it takes to win clients consistently

What our clients are saying

What our clients are saying

 Matt Atkinson, Waymark IT

"The team are really motivated by the new positioning - it's refreshing for them to see the company from new perspectives and this sort of pattern-interrupt is exactly what we needed. Thanks for your expert assistance - great work!"


Matt Atkinson, Waymark IT


Tony Clark, NextWave Consulting

"I believe I'm accurate in saying that everyone found the workshop fantastic - in terms of the process, the output, and your facilitation."


Tony Clark, NextWave Consulting

Helen Christopher, Verisk

"Differentiate in a Day has helped us to fix what is a complex issue, in a deceptively easy way. We love everything from the coaching to the content, and wish we put a priority on our positioning years ago."


Helen Christopher, Verisk

Anis Khan, Innovita Partners

"Let me take the opportunity to thank you for pushing me to think outside the box - creating new categories and continuous enrichment in our business."


Anis Khan, Innovita Partners

Patrick Hanlon, Automate Technology

"Great programme offered by Matt and the team. Very engaging and the content is logically set out and easy to follow. Would highly recommend this programme and will be signing up for more!"


Patrick Hanlon, Automate Technology

How it works

Differentiate in a Day is the only programme to deliver every component of a fully differentiated market position, including:


• The "Differentiation Playground" Canvas, to capture all aspects of your newly-optimised positioning

• Access to LucidSpark, the collaborative whiteboard tool, allowing you to work in real time with your MEHscapology Mentors and remote team members

Lifetime access to our unique Differentiate in a Day frameworks, to repeat the process for horizontal markets, new solutions, or to account for market shifts

• 2.5 hours of live one-to-one coaching, via Zoom

• Direct "ask me anything", rapid response support from our team, for a whole month, via your preferred communication channel.

• A bunch of bonuses, including free no-obligation consultations with experts on the topics of LinkedIn, SEO, website development, marketing automation, sales, and pay-per-click advertising

• Oh! And 100 trees planted in your name, just for signing up... our gift to the planet 🌳

Differentiate in a Day is the only programme to deliver every component of a fully differentiated market position, including:

  • The "Differentiation Playground" Canvas, to capture all aspects of your newly-optimised positioning
  • Access to LucidSpark, the collaborative whiteboard tool, allowing you to work in real time with your MEHscapology Mentors and remote team members
  • Lifetime access to our unique Differentiate in a Day frameworks, to repeat the process for horizontal markets, new solutions, or to account for market shifts
  • 2.5 hours of live one-to-one coaching, via Zoom
  • Direct "ask me anything", rapid response support from our team, for a whole month, via your preferred communication channel.
  • A bunch of bonuses, including free no-obligation consultations with experts on the topics of LinkedIn, SEO, website development, marketing automation, sales, and pay-per-click advertising
  • Oh! And 100 trees planted in your name, just for signing up... our gift to the planet 🌳

How to get started

If you're an ambitious consultancy leader with an existing business, making at least £50,000/month and you're able to invest one day to work ON the business, to unlock the pipeline-boosting potential of your positioning...


...Schedule a call using the calendar below, and our Differentiation Don, Matt, will meet with you on Zoom to see if Differentiate in a Day is a good fit. If you have any questions, email hello@tgohq.com.

TGO Enquiries

15-Minute Positioning Pow Wow with Matt

15 Mins
Wed, Sep 28, 2022

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