The beginning
It started in 2010 when Matt Hodkinson quit his job as an IT consultant. He had an itch to learn more about marketing, which coincided with the emergence of social media - where brands had just started using it to promote themselves. With that, Influence Agents was born.
The growth
As we scaled, and became a Platinum HubSpot Partner, Matt had become an expert of all sorts. This led to international clients, speaking gigs, and a healthy bottom line.
The transition
Over a decade went by and the agency was successful. Then, within a 3-week period, Matt was approached by 3 different agencies who wanted to acquire Influence Agents. It came at a time when Matt was already considering transitioning the agency into a high-level advisory one. The focus was on empowering clients to take ownership of their own growth, rather than being the done-for-you solution. At the opportune time, Matt sold the agency. Enter: Total Growth Ownership.
The lesson
Eager to get our hands dirty, and share what we do best, we dove head first into a group consultancy model. We onboarded our first few clients, and we were excited about the results they were getting. But as we scaled, client results took longer and longer to achieve. We soon realised that the only person group coaching serves... is the coach.
The rebirth
After a year of experimentation, we've now found what we believe is the perfect model, for both our clients, and us. MEHscapology does exactly as it says on the tin - it's a programme that completely differentiates consultancies, in one day - a time frame our clients are more than able to commit to. We put a heavy focus on one-to-one support, because it gets our clients results, in the time frames needed. We believe so much in our solution, that we guarantee it.
