Who we help
We help consultancies. We work with founders and marketing leaders with existing businesses, who generate at least £50,000 in revenue per month. These businesses have all the raw materials necessary to build a pipeline certainty engine, but they lack the structures, systems, teams, tools, and guidance on how to get there.
What we do
We help founders 6x the pipeline of 1 product, get happy clients, align staff, and live an easier lifestyle. We achieve this through our two training programmes: Differentiate in a Day and UPgrade. Our programmes aim to maximise profits, results, scalability and happiness, whilst minimising complexity, costs, headcount and stress.
How we came to be
It started in 2010 when Matt Hodkinson quit his job as an IT consultant. He had an itch to learn more about marketing, which coincided with the emergence of social media - where brands had just started using it to promote themselves. With that, Influence Agents was born.
As we scaled, and became a Platinum HubSpot Partner, Matt had become an expert of all sorts. This led to international clients, speaking gigs, and a healthy bottom line.
Over a decade went by and the agency was successful. Then, within a 3-week period, Matt got approached by 3 different agencies who wanted to acquire Influence Agents. It came at a time when Matt was already considering transitioning the agency into a high-level advisory one. The focus was on empowering clients to take ownership of their own growth, rather than being the done-for-you solution. At the opportune time, Matt sold the agency. Enter: Total Growth Ownership.
Eager to get our hands dirty, and share what we do best, we dove head first into a group consultancy model. We onboarded our first few clients, and were excited about the results they were getting. But as we scaled, client results took longer and longer to achieve. We soon realised that the only person group coaching serves is the coach.
After a year of experimentation, we've now found what we believe is the perfect model, for both our clients, and us. Differentiate in a Day does exactly as it says on the tin - it completely differentiates consultancies, in one day. A time frame our clients are more than able to commit to. We put a heavy focus on one-to-one support, because it gets our clients results, in the time frames needed. We also believe so much in our solution, that we guarantee it.
Who we are
We are a core, cross-functional team of three, based just outside of London in Weybridge, Surrey.
CEO and Chief MEHscapologist
Coaches, creates content, holds clients accountable, and leads the business.
Client Delight Director
Manages the day-to-day operations, onboards, helps clients and organises events.
The Numbers Guy
Drives our financial strategy and growth.